Case Studies

Traffic & Ad Performance Analysis

EchoDeep provided full-funnel performance marketing for Monster Hunter Now (Capcom × Niantic) in the Japanese market. This mid-core AR location-based game combines Monster Hunter's core hunting gameplay with Niantic's real-world location technology, requiring players to explore and participate in large-scale hunting events in the physical world. We deployed a combined strategy of precise audience targeting, scenario-based creatives, and time-based bid optimization.

Ad Strategy

• Multi-channel strategy: Cover Google Ads, Meta, TikTok and Japanese local DSP platforms. Following AppsFlyer 2026 report recommendations for iOS channel diversification, we reached 6+ media channels per quarter to spread platform risk.
• Scenario-based creative strategy: Developed ad creatives around three core scenarios — "Commute Hunting", "Weekend Raids", and "Seasonal Events". Following industry leaders' pace of 2400+ creative tests per quarter for high-frequency iteration.
• Hybrid monetization: IAP + rewarded video dual-track strategy. Following industry trends (hybrid monetization games growing 7% YoY), we showed rewarded video ads for item packs to non-paying users to boost overall LTV.
• Time-based smart bidding: Used AI-powered analytics tools to monitor performance in real-time, increasing bids during Japanese commute peaks (7-9AM / 6-8PM) and weekend large-scale hunting events to acquire high-engagement users.

Results

• CPI Optimization: Precise audience targeting (Monster Hunter fans, AR game enthusiasts, JRPG players) reduced cost-per-install by 35%.
• Paid Conversion: Hunting pack creatives pushed to high-LTV users boosted first-week purchase conversion by 28%, achieving 120% D7 ROAS.
• Retention Improvement: Rewarded video guides new users through the tutorial, lifting day-1 retention from 32% to 45%+.
• Event Marketing: Concentrated campaigns around in-game "Seasonal Hunting" events, driving monthly active user peak growth of 60% and 45% QoQ increase in ad impressions.

Why EchoDeep

EchoDeep specializes in gaming and e-commerce ad performance, with 3+ years of localized campaign experience in Japan, Europe and the US. We leverage multi-source attribution data (AppsFlyer, Adjust) to provide full-funnel services from CPI acquisition to ROAS optimization. In 2026, we integrated AI-powered analytics into daily workflows for data-driven creative iteration and smart bidding.